I am a Jackie of all trades.
With a diverse marketing background and experience in a broad range of industries, I have worn many hats and have become an “expert” on a variety of topics. I am skilled at researching out what I need to know in order to deliver content that has meat, not just fluff and lingo. I also have a knack for adapting and learning which has served me well, along with my former employers and clients!
I know first-hand that there is no such thing as one-size-fits-all. Each company, each product, each customer and each situation is unique. Different words, different styles of communicating, and different methods of delivery are needed to be successful. Simply regurgitating old copy in a new format or taking a cookie cutter-approach relying on out-dated templates doesn’t cut it. Content must be fresh, unique and current. Always.
“True alchemists do not change lead into gold; they change the world into words.” – William H. Gass
I am a writer.
I translate information, ideas and stories into well crafted writing. I can start from scratch with the bare bones of a concept and deliver fully developed content or I can take what has already been written and refresh it with updated copy. In either case, I provide consistency and professionalism, as well as style and personality that remain true to your business identity.
I am a creative thinker.
There is opportunity everywhere you look and in everything you do. It just takes a little creative thinking, and this is something I excel at. I thrill in discovering opportunities that help others move forward and I enjoy finding new ways to take full advantage of the resources around us.