As content is developed, it is important to understand where it fits into an overall business, marketing, community outreach or social media strategy. Not only will this help you develop content with purpose, it will also help you maximize the usefulness and longevity of each piece.
I can assist with your strategy and provide a complete outline for content development and specific channels to deliver your content that is in line with your customers and prospects, and compliments your other marketing efforts. I will ensure that your content strategy and your overall marketing plan are integrated.
I can also provide a review of existing materials with recommendations for content development that may include:
- Copywriting (blog posts, social media posts, e-newsletter, website, etc.)
Variety across multiple channels and platforms will keep your content fresh and interesting while maintaining a constant and brand-consistent presence.